Monday, September 17, 2007

Bravo Sekhar !!!!


I was in for a shocking / pleasant surprise as soon as I opened my filmi news sites this morning. The news was Happy Days is releasing on September 28 in USA and on October 2 in INDIA.

I will call this as THE MOST DARING STEP I HAVE EVER SEEN IN MY FILMI LIFE. I would say so for the following two reasons.

1. With today’s e-world, film’s fate is decided in less than 3 hours from the time of first screening. Reviews are out there on zillions of websites. 80% of the movie going junta reads a review before watching a movie. (It’s altogether a different story where they end up watching it even if the reviews are bad).Now Sekhar Kammula is having 4 days gap between its release in US and India.

2. The MOST ANTICIPATED MOVIE OF THE YEAR – CHIRUTHA is also releasing on the same day. I do not have to describe how even the common man is waiting just to know how MEGA STAR’s one and only son has performed in his debut vehicle.

Sekhar has made it clear by now that his target audience are youth and families who crave for a clean entertainer. On the other side, music of Chirutha gives a feel that it is also aimed at youth along with the masses. The curiosity of the families to watch how Chiru’s son performed will be an added advantage.

Sekhar might be highly confident of his product but yet, this is an extremely daring move. He had released his ANAND on the same day as of Chiru’s Shankardada MBBS. But at that point of time, he was an unknown commodity and was releasing in only handful of theatres in the entire A.P. But now he is a brand by himself.

As you all know, both these movies were Super Hits and I sincerely hope history repeats again.

1 comment:

Sravan Reddy said...

Devuda veedi korika tirali.......