First Day First Show generally seals the fate of a movie. In very rare cases the slide downhill is thwarted and word of mouth creates an upswing. And if response on first day first show is not that encouraging then PR team goes all out to save the movie.
Here is a look at what I call the “Stupid Six” rules which our telugu film industry tries too often to save their movie.
1. On Second Day, an interview of either the Hero or Director appears on all channels stating that “Industry lo bad talk enduku vachindo teliyadu kaani Public antaa chaala enjoy chestunnaru”.
2. By Third day, you will see posters everywhere, i.e., on walls, sidewalks, telephone junctions, outside Public loos, inside railway platforms, at the back of buses– all having Super Hit printed either in Red or Black on white background. The more desperate ones go for Super-Duper Hit splashed across the posters.
3. All print media carries full page ads from distributors from various territories congratulating the entire team of a film and its makers for such a stupendous opening. Collections from all theatres from all prints are clubbed together to give a gross figure mentioned as Rs.4,84,54,547. Never a rounded off figure e.g. Rupees Four Crores Eighty Four Lakhs Fifty Four Thousand Five Hundred and Forty Seven. The PR team probably thinks that if the number is rounded then the public thinks it is not true (so true )
4. First day First show reactions of selective audience is edited and played non-stop on electronic media to create the buzz. Generally, the remarks selected go something like: Good movie, Awesome, Fabulous, Hero has given wonderful performance, Heroine has just given…. Wonderful…..Direction is too good.(to be true)…..Songs are fantastic(beyond fantasy).
5. Abhinandana Sabha by Fifth day. An actor who is out of form or retired by now congratulates the team for their brilliant effort and requests them to make similar movies in the future too.
6. If all this does not seem to be working then they take out their Brahmasthram i.e, Vijaya Yatra.
Here is a look at what I call the “Stupid Six” rules which our telugu film industry tries too often to save their movie.
1. On Second Day, an interview of either the Hero or Director appears on all channels stating that “Industry lo bad talk enduku vachindo teliyadu kaani Public antaa chaala enjoy chestunnaru”.
2. By Third day, you will see posters everywhere, i.e., on walls, sidewalks, telephone junctions, outside Public loos, inside railway platforms, at the back of buses– all having Super Hit printed either in Red or Black on white background. The more desperate ones go for Super-Duper Hit splashed across the posters.
3. All print media carries full page ads from distributors from various territories congratulating the entire team of a film and its makers for such a stupendous opening. Collections from all theatres from all prints are clubbed together to give a gross figure mentioned as Rs.4,84,54,547. Never a rounded off figure e.g. Rupees Four Crores Eighty Four Lakhs Fifty Four Thousand Five Hundred and Forty Seven. The PR team probably thinks that if the number is rounded then the public thinks it is not true (so true )
4. First day First show reactions of selective audience is edited and played non-stop on electronic media to create the buzz. Generally, the remarks selected go something like: Good movie, Awesome, Fabulous, Hero has given wonderful performance, Heroine has just given…. Wonderful…..Direction is too good.(to be true)…..Songs are fantastic(beyond fantasy).
5. Abhinandana Sabha by Fifth day. An actor who is out of form or retired by now congratulates the team for their brilliant effort and requests them to make similar movies in the future too.
6. If all this does not seem to be working then they take out their Brahmasthram i.e, Vijaya Yatra.
2 comments:
Correct ga cheppavu ra..... and you should not forget the bumper draw's and quiz competitions.
LOL...........
So true.......sata koti pratyanalu chestaru anamata..........
he he
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